Climate Reality Project Shames Dissenters
For those commoners not in the know, Tuesday was 24 Hours of Reality Day. Had you simply gotten up and gone about your day getting ready for work or taking care of your family, you may have missed it. Unless you spent your day virtue signaling across social media, you apparently existed outside of reality on this day. At least, reality as defined by The Climate Reality Project, an organization with former Vice President Al Gore as its co-founder and chairman. This is the organization responsible for the hashtag #24hoursofreality that was trending on Twitter all day.
The sense of elitism is palpable, even upon an initial reading of the name, “The Climate Reality Project.” Echoed in its strategic hashtag, the usage of the word reality is intentional. After all, who wants to be seen as unrealistic? The message is clear. Get on board or else you’re out there somewhere, in the world of fantasy.
Manipulation Tactics of The Climate Reality Project
They have effectively created a false dichotomy by presenting the issue as having only two sides: the sides of “settled science” and the side of those who are unrealistic. What they don’t take into consideration are those who have good reason to believe that the climate is indeed changing but are not convinced that the shift is due to human activity. This possibility has been raised and explored in peer-reviewed academic journals like Organization Studies. A retired NASA physicist had similar concerns regarding climate change alarmism.
In typical fashion, the goal here is not to get you to think like an intellectual. The goal is to get you to covet the label of intellectual. The emotion they hope to stir up is a feeling of not wanting to be left out in the cold (pun intended, I suppose). Framing their position as reality is a method of shaming you, the audience, into submission. The 24-hour shame-a-thon will continue into Wednesday, December 6, 2017.
Shaming aside, the other tactic in play by the Climate Reality Project is urgency. Their mission? According to the Climate Reality Project website, “Our mission is to catalyze a global solution to the climate crisis by making urgent action a necessity across every level of society.” Every good salesperson knows that creating a sense of urgency is key to removing rational barriers to the ultimate goal of conversion. Al Gore knew this back in 2006 when he claimed in his film, An Inconvenient Truth, that without drastic measures taken, “the world would reach a point of no return within 10 years.” Gore cashed in yet again with his sequel to that film earlier this year.
What is the Proposed Solution?
The answer we almost always see to the urgent issues raised is more government regulation, and fast! On page 134 of their 2015 book, Climate Shock, Gernot Wagner and Martin L. Weitzman refer to driving a car and flying in an airplane as examples of “significant carbon sins.” Yes, you read that right. They go on to use the European Union as a prime example of reform.
Make no mistake about it: this is a religion, sins and all. There is a specific set of doctrinal beliefs to which you must adhere. If you diverge, you will be considered a heretic. They even have their own origins stories, sort of. If you search #24hoursofreality on Twitter, you’ll find testimonies like this one:
This worldview is in direct conflict with that of, say, the Christian worldview. This view claims that our Creator made everything, gave us purpose, and instructed us to take dominion over the earth. Please note that this in no way removes the responsibility we have to care for said creation. But what we have here is the earth itself, though having the appearance of design, actually owns us instead.
Regardless of where you stand on the climate issue, one thing is for certain. Our level of skepticism should be raised whenever an organization resorts to such tactics in order to manipulate its audience. Be alert, friends.
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