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A New Slogan for the New York Times?

Posted: March 8, 2011 at 7:46 pm   /   by

On February 10, 1897, the New York Times front page first printed the slogan “All the News That’s Fit to Print” in the upper left corner of the front page. It has been on every Times front page ever since. The owner of the paper back then, Adoph S. Ochs (right), ran a contest with a $100 prize offered to the person who came up with the “best” slogan.

Who won? He did!

Ochs had used the slogan the year before on the editorial page, and he concluded it was the best of those submitted. The historical record does not say whether he awarded himself the $100.

Fast forward to today.   At a March 3 York Press Club event, Bill Keller (above right), Top News Editor at the Times, uncorked the following broadside against Fox News and its viewers:

“I think if you’re a regular viewer of Fox News, you’re among the most cynical people on planet Earth … I cannot think of a more cynical slogan than ‘Fair and Balanced.’” 

Stunning, eh?  As noted by Bernie Goldberg:

Bill Keller was running the Times newsroom in 2006 when his newspaper led a pack of media jackals on the so-called Duke Lacrosse Rape Case story, which, in both columns and news reports, smeared three white kids for a crime they never committed – a crime that nobody ever committed.  Why?  Because the supposed victim was poor and black and the supposed rapists were white, male and presumably well-off.

Never mind that the woman was a liar and had psychological problems.  The story fit right into the Times’ liberal worldview.  Bill Keller let the paper’s liberal biases corrupt – infect – the paper’s news coverage.

Further, in July, 2008, in the height of the Presidential campaign race, the New York Times actually rejected an opinion piece written by John McCain, in which he was responding to earlier piece written by Barack Obama.  This material wasn’t news fit to print?  In a Presidential election?  Now that’s liberal chutzpah, Mr. Keller!

These are but two of dozens of examples of liberal bias in New York Times news reporting.  Yet somehow from his self-perceived lofty moral perch, Keller feels qualified to lecture Fox News and Fox viewers about bias? 

So, Mr. Keller, I have a proposition: 

Isn’t it time to reopen that 100-year-old contest for your front-page slogan? 

Instead of All the News That’s Fit to Print, how about The News We Choose That Fits Our Views

It’s catchier, it more accurately describes your editorial policy, and it’s right up-to-date for today’s Times, no?  

(By the way, Mr. Keller:  Is Mr. Ochs’ $100 prize money still available?)

David Leeper

David Leeper

David Leeper is a retired engineer living in Scottsdale, AZ, with his wife of 45 years. He is currently a volunteer science teacher at In his 40-year career he held positions from lab technician to technical vice president at Bell Labs, Motorola, and Intel. He holds 16 patents in telecom technology and a PhD in electrical engineering from the University of Pennsylvania. During his career, he wrote mainly for technical journals including Scientific American. He began writing for in 2011.
David Leeper

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A New Slogan for the New York Times?